B2B portals seamlessly connect manufacturers, wholesalers, distributors and retailers through a single platform which not only serves to reduce operational costs but also increases market reach of the businesses and simplifies trade. India’s B2B online market was valued at USD 9 billion in the year 2022 which is projected to reach USD 125 billion by 2027 and USD 200 billion by 2030. B2B portals enable businesses to buy and sell goods and services among themselves and are specially used for transactions involving large volumes or specialised services. Such portals enable businesses to easily find suppliers, negotiate prices and other terms, and make bulk purchases in a quick and efficient manner. Thus, B2B portals are highly beneficial for both suppliers and buyers. Let’s have a look at the top 10 biggest B2B portals in India for 2025.
1. IndiaMART
IndiaMART, established in the year 1996, is one of the biggest and most prominent B2B portals in India. It has a vast network of over 82 lakh suppliers, including small and medium enterprises, connected with around 20.6 crore buyers in over 1000 cities across India. The platform lists more than 11 crore products across more than 56 industries, such as healthcare, construction, consumer electronics, shipping, cosmetics and more.
IndiaMART provides multiple digital tools to the suppliers along with a number of benefits like enhanced visibility, efficient lead management and improved brand credibility. The buyers, on the other hand, get seamless access to a huge catalogue of products and connect with verified suppliers.
2. Flipkart Wholesale
Flipkart Wholesale, launched in the year 2020, is a leading online B2B portal owned by the e-commerce giant, Flipkart. It specifically caters to small retailers and MSMEs in India. The platform lists multiple kinds of products, right from grocery and fashion to consumer electronics, at discounted wholesale prices for bulk purchasing.
Flipkart Wholesale enables small businesses to stock their inventory at reasonable rates or sell their products to a large number of retailers and wholesalers. Since its launch, the platform has grown its user base by 50% and sales transactions by 90%.
3. Amazon Business
Amazon Business, launched in the year 2015, is a major B2B online marketplace in India which is owned by the multinational e-commerce company, Amazon. It has a huge selection of products by hundreds of thousands of sellers across categories, right from office supplies and IT equipment to kitchenware and consumer electronics. The highly developed logistics and procurement network of Amazon makes bulk purchasing very easy.
Amazon Business automatically adds most sellers present on Amazon.in and also identifies sellers whose products are popular with business customers. The platform simplifies selling and purchasing through features like multi-user accounts and GST-inclusive billing.
4. Alibaba.com
Alibaba.com is an international online B2B portal and a flagship entity of Alibaba Group which was established in the year 1996. It connects Indian suppliers with international buyers and vice versa through a single platform. The platform offers more than 5900 product categories from over 200k suppliers across industries like industrial machinery, consumer electronics, cosmetics, packaging and printing, vehicle parts and accessories, apparels, furniture, jewellery and more.
Alibaba.com provides comprehensive services, right from product/supplier search and order management to order fulfilment and secure payment. Product quality is guaranteed while the suppliers are all verified entities.
5. TradeIndia
TradeIndia, founded in the year 1996, is a B2B portal which helps small and medium enterprises to connect with global suppliers and buyers. It has more than 10 million registered users with more than 6 million monthly active users. The platform lists thousands of product categories, including chemicals, machinery, fashion, medical, electronics and electrical, home supplies, industrial supplies and more.
TradeIndia also offers additional services like trade leads, credit reports, trade alerts and more. The platform also gives information about upcoming trade shows in India and abroad.
6. Tata Nexarc
Tata Nexarc, founded in the year 2020 as a part of Tata Group, is a B2B portal specifically designed for the small and medium enterprises. The platform provides seamless access to steel and other kinds of raw materials from reputed brands at competitive prices, logistical services to ensure safe and timely delivery and channel finance programs and discounting to support the financial health of its customers.
Tata Nexarc also offers tender support in the form of email and WhatsApp alerts for tenders matched to the specific requirements of a business. Furthermore, the customers can conduct unlimited searches for new tenders right on the portal.
7. Udaan
Udaan, founded in the year 2016, is an online B2B marketplace catering to small and medium enterprises in India. It lists various product categories, such as pharmaceutical, FMCG, fruits and vegetables, clothing and accessories, consumer electronics and more. More than 25,000 top sellers, including national and regional brands, are present on the platform.
Udaan offers the products at wholesale prices and provides doorstep deliveries. The buyers also get access to a credit facility up to Rs. 5 lakh.
8. ExportersIndia
ExportersIndia, established in the year 1997, is an online B2B portal connecting manufacturers, wholesalers, exporters, importers and service providers with the global market. It deals in multiple categories like business services, automobiles, apparels, consumer electronics, Ayurvedic products and more.
ExportersIndia has multiple features like posting buy requirement, quick quotes from verified sellers, latest buy leads, supplier browsing on country basis, manufacturers directory and more.
9. Moglix
Moglix, founded in the year 2015, is among the fastest growing B2B platform in Asia for industrial machinery and tools. It lists more than 7 lakh industrial items for multiple manufacturing and industrial processes. The platform delivers to more than 19k pincodes across India and is patronised by more than 150k businesses
10. OfBusiness
OfBusiness, established in the year 2015, is an online B2B platform dealing in metals, chemicals, petroleum products, pipes, packaging materials, agricultural products and apparels. It specifically caters to the SMEs and offers various products at best rates with deliveries to multiple major cities in India. Credit facility is also available to enable SMEs to have adequate working capital.
Conclusion
Top B2B platforms simplify the process of wholesale buying and selling and provide easy access to highly efficient logistics networks and support. Furthermore, they also enable businesses to explore new markets, including global markets.
